This course is intended for those who wish to acquire a background of the core activities found in both public relations consultancy and in-house departments.
COURSE CONTENT
- The nature of public relations
- The publics of public relations
- Law and voluntary codes
- Public relations in developing countries
- Export public relations
- Community relations
- The organisation of public relations
- Planning and preparation for public relations
- Media relations
- Channels of communication: methods and techniques
- Audio and Visual Aids
- Public Relations own media
- Exhibitions
- Sponsorship
- Ancillary services
- Research
- Developments and trends
KEY INFO
Entry:
- High school leaving certificate
- Upper intermediate level of English (if English isn't your first language)
Qualification:
LCCI Public Relations Certificate
Duration:
10 weeks
Assessment:
Exam based
Course commencement:
PROGRESSION
Successful candidates will be well prepared to take up employment in a PR environment.
