This course is intended for those beginning their careers in advertising either in a commercial or industrial company or in a non-profit organisation (such as a charity, trade association or government department) that undertakes advertising on an extensive scale.
It is also aimed at those working or seeking to work in advertising agencies or associated organisations such as public relations consultancies, sales promotion companies and direct response marketing agencies.
COURSE CONTENT
- The role of Advertising
- Types of Advertising
- The Advertiser
- The Advertising Agency
- Creating Press Advertisements
- Creating Broadcast Commercials
- Producing Advertisements
- Production of Commercials
- Selection of Media
- Media Research
- Media Planning and Buying
- Voluntary Controls
- The Law and Advertising
- Advertising Evaluation and Assessment
- The impact of Technology
KEY INFO
Entry:
- High School Leaving Certificate
- Upper intermediate level of English (if English isn't your first language)
Qualification:
LCCI Advertising Certificate
Duration:
10 weeks
Assessment:
Exam based
Course commencement:
PROGRESSION
Successful candidates will be well prepared to take up employment in a Marketing/Advertising environment.
