This course is intended for those who are entering the marketing profession, or already hold a post in marketing. It aims to develop knowledge and a broad understanding in the key areas of : Marketing, Market research and Marketing implementation.
COURSE CONTENT
- Nature of Marketing
- Role of Marketing
- Marketing Organisation
- Marketing research, analysis and decision
- Marketing implementation, Tactics and Strategies
- International Marketing
- Marketing, IT and the internet
KEY INFO
Entry:
- High School Leaving Certificate
- Upper intermediate level of English (if English isn't your first language)
Qualification:
LCCI Marketing Certificate
Duration:
10 weeks
Assessment:
Exam based
Course commencement:
PROGRESSION
Successful candidates will be well prepared to take up employment in a marketing/business environment.
