This course is for individuals wishing to pursue fashion marketing, buying or merchandising as a career and who want direct entry to the employment market. Rather than focusing on the creative aspects of design, it concentrates on the equally challenging task of promoting and selling the finished product. Students explore real-life case studies of specific market options, merchandising and buying of the fashion product. Contact with professionals in fashion, public relations and marketing agencies will place the educational experience in context.
Therefore, entrepreneurial yet creative individuals who wish to be involved in these lucrative aspects of the fashion industry will find this course well suited to their needs. The course also provides opportunities to extend into business management, fashion journalism and public relations.
COURSE CONTENT
Fashion Promotion and Marketing
Design Application in Fashion
Digital Media in Art and Design
Design Exploration in Fashion
Professional Practice
Contextual and Cultural Referencing
Ideas Generation and Development
Visual Communication
KEY INFO
Entry:
Higher secondary education (or equivalent) or mature student status with
relevant experience
A portfolio of work will useful but is not compulsory
Qualification:
Cavendish College Diploma & Edexcel BTEC Level 4 HNC Diploma in Fashion and Textiles
Duration:
One academic year
Assessment:
Continuous assessment based on coursework projects at staged intervals. A personal research project combining marketing and fashion design forms a major part of the course in preparation for employment
Course commencement:
> September > January
PROGRESSION
On successful completion of this course, candidates will have the knowledge, experience and confidence to work in the fashion industry. The course also provides preparation for entry to Higher Education at FDa or BA level. Students progressing to Higher Education are supported through the UCAS application process.
