We’ve all been there. Somewhere between “We need a strategy!” and having all the answers on a page. Whether you are attempting a business strategy, a marketing or communications approach or some other planning here are the secrets to good planning to keep you on course and get your answer quickly:
Eight Good Planning Tips:
1- Remember strategy is just a fancy word for planning
Don’t lose sight of what a strategy is. In its simplest from a strategy is about taking a look at where you currently are (A), where you need to be (B) and what the gaps are in between. The strategy identifies how to get from A to B. It’s as a simple as that.
2- Don’t consult with a blank page
Unless you have no idea where to begin and a couple of years up your sleeve, there is usually very little point in approaching other people and asking them what they think should be in the strategy and calling it consultation. You will end up with a long long long list of disparate ideas influenced by personal subjectivity that will be time consuming to sort through and that will disappoint the people you have consulted with when their ideas don’t make the final cut. Instead put some words on paper, provide the framework for where you think you should go and ask them to provide feedback. It’s more meaningful for everyone and will keep you moving forward.
3- Ask yourself, and your business, the right questions
The right questions aren’t as complicated as you think. Start with the basics – you can usually get away with just three. For a marketing or communications strategy: