Written by Matt Kellett If you are just starting to think about creating a new website, take a look at these tips and get planning!
Building a website can be fun if you have the time and you are using the right tools, however there are several key areas that need attention in order to get the most out of your website.
In order to make the most out of your site and generate the leads that make a website worth having, below are a few tips to bear in mind.
Simple guide lines on How to design your website:
Keeping it simple
One of the main reasons for people using the internet is to find something, be that a plumber in their local area or a golf course for their holiday location. As a result, you need to make sure your website is simple to use, simple to navigate and easy on the eye.
Keep the information on your site simple, the main page of your website should typically consist of 4 main sections:
- Who you are
- What you do
- Why people should use your services / products
- How people can contact your for additional information
Making use of this structure will help to focus the information you are providing to your visitors and maximise the potential of your content. You can then make use of additional pages on your site to promote certain products or services or showcase your products via a gallery. This brings us nicely onto navigation.
Navigation is one aspect of your site that can be overlooked, once visitors have decided they want more information about you and your business they need to be able to find this additional information or even contact you.
For example, consider you have 5 different pages:
- A page about your services
- A page showing examples of your work
- A page containing contact information
- A page containing a map
The ideal names for your links would be:
- Contact Us
- Find Us
This is a very simple, easy to understand layout that tells visitors exactly what to expect when they visit those pages.
If people cannot find the information they are looking for then they will leave and find one of your competitors. Always ensure your navigation remains in the same place, is easy to identify and is easy to use.
The design is an important aspect of getting the most from your website because it is the first thing people see when they arrive at your site. However, contrary to common belief it is not the be all and end all and you do not need to spend thousands on the look and feel of your site.
5 tips for a successful design are as follows:
- Keep it clean
- Keep it simple
- Choose a consistent look and feel
- Choose a colour scheme that reflects your business i.e. matches business cards, invoices etc.
- Ensure your main message is seen when someone visits your site.